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Legal

Privacy Policy

Last updated: March 2026

1. Who We Are

Axis Drift ("we", "our", "us") is a luxury casual apparel brand operating at axisdrift.com. We are committed to protecting your personal data and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

For any privacy-related enquiries, please contact us at [email protected].

2. Data We Collect

We collect the following categories of personal data:

CategoryExamplesPurpose
IdentityName, usernameAccount creation, order fulfilment
ContactEmail, phone, addressOrder delivery, customer support
TransactionOrder history, payment referenceFulfilment, fraud prevention
TechnicalIP address, browser, deviceSite security, analytics
MarketingEmail preferencesNewsletters (with consent only)

3. How We Use Your Data

We use your data to process and fulfil your orders, communicate about your purchases, improve our website and services, send marketing communications where you have consented, and comply with legal obligations. We never sell your personal data to third parties.

4. Third-Party Services

We share data with trusted third parties only as necessary to operate our business:

  • Stripe — secure payment processing. Stripe's privacy policy applies to payment data.
  • Gelato — print-on-demand fulfilment. Your shipping address is shared to produce and deliver your order.
  • Brevo — transactional and marketing email delivery.
  • Manus — authentication and hosting infrastructure.

5. Cookies

We use essential cookies to maintain your session and shopping cart. We use analytics cookies (anonymised) to understand how visitors use our site. You may disable non-essential cookies in your browser settings at any time without affecting your ability to shop.

6. Data Retention

We retain order data for 7 years to comply with UK tax and accounting regulations. Account data is retained for as long as your account is active. Marketing preferences are retained until you unsubscribe. You may request deletion of your account data at any time.

7. Your Rights

Under UK GDPR you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request erasure ('right to be forgotten')
  • Restrict or object to processing
  • Data portability
  • Withdraw consent at any time

To exercise any of these rights, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

8. Changes to This Policy

We may update this policy periodically. Material changes will be communicated by email to registered customers. The date at the top of this page reflects the most recent revision.